Antavo
Antavo is the AI loyalty and incentives platform that turns customers into regulars. Connect it to Braze and every campaign, Canvas, and segment runs on real-time loyalty data.
Overview
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including Skims, Paul Smith, KFC, Flying Tiger, and Hyatt's Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering.
Visit antavo.com to learn more.
How We Work Together
Antavo is the loyalty layer for Braze. Loyalty attributes like tier, points balance, and reward history sync to Braze user profiles in real time, and every loyalty event, from program join to tier upgrade, can trigger a Braze Canvas across email, push, in-app, SMS, and Content Cards. Your loyalty program stops being a silo and becomes the signal behind every campaign, journey, and segment you run in Braze.
Features
Loyalty-powered onboarding that activates new members
The moment a customer joins your loyalty program, Antavo triggers a Braze welcome Canvas automatically. Send bonus points, set expectations, and guide first actions, turning sign-ups into active members from day one.
Trigger Braze Canvases from any loyalty event
Every loyalty event can instantly fire the right Braze Canvas across email, push, in-app, SMS, or Content Cards: program join, reward claim, tier upgrade, points change. Build journeys that respond to what customers do, not just when they buy.
Real-time loyalty data in every Braze profile
Tier status, points balance, and reward history sync into Braze user profiles as custom attributes. Every Canvas, campaign, and segment reflects each customer's actual loyalty status the moment it changes.
Integration Diagrams
Data
First name
First name
Last name
Last name
Spendable
Spendable
Gender
Gender
Country
Country
Score
Score
Spent
Spent
All Loyalty Data
All Loyalty Data
Data
first_name
first_name
last_name
last_name
spendable
spendable
gender
gender
country
country
earned_points
earned_points
spent_points
spent_points
All Loyalty Data
All Loyalty Data
Media
Associated Partners
FAQ
Two streams. Loyalty attributes — tier status, points balance, lifetime earn, last-earn date, and any custom loyalty field — sync continuously to Braze user profiles as custom attributes. Loyalty events — opt-in, reward claim, tier change, challenge completion, and more — fire into Braze as custom events with full payloads.
Minutes. Add your Braze REST endpoint and API token in Antavo, map the loyalty fields you want synced, and go live. New Braze custom attributes auto-create the first time they're synced.
All of them. Because loyalty data lives on the user profile and loyalty events are standard Braze custom events, you can use them across email, push, in-app messages, SMS, Content Cards, and webhooks.
