Merkle
Braze and Merkle collaborate to drive digital messaging innovation. Merkle brings experience in data, identity, creative, and loyalty, resulting in a strategic cross-channel approach delivered with excellence.
Overview
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation.
As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
With over 500+ Braze certifications globally and more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
For more information, visit www.merkle.com.
As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
With over 500+ Braze certifications globally and more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
For more information, visit www.merkle.com.
Services
White glove end-to-end messaging
Braze customers can start anywhere and go everywhere with our flexible, open ecosystem and a host of channels to choose from. Our team can support the business across onboarding, strategy and management of the client’s email, SMS, and push channels.
Data and identity resolution
Merkle has spent 35 years leading data and identity programs for leading brands worldwide. We provide strategic consulting, implementation, and ongoing management of data, identity, and CDP solutions, along with Merkury for Enterprise, our enterprise identity resolution underpinned by Merkury, dentsu’s global identity, data, and insights platform.
Adding value in loyalty
Merkle’s extensive loyalty expertise directly aligns with the Braze platform. Our team strategizes, creates, and manages some of the largest brand loyalty programs.
