With Braze and Snowflake, you can bring together customer data (from your CRM and digital analytics) and campaign data (from email, SMS, paid media, search, and display), but also operational data (such as inventory, sales, price, product, revenue, and margin) and offline data (like in-store purchases and delivery confirmations) to support your customer engagement efforts.

Leverage Snowflake Marketplace to connect thoughtful third-party data like demographics, attribution, foot traffic, weather, and location data to develop more effective personalization.

Bridge the gap between data and marketing teams to help serve more effective, efficient personalized content. Data scientists today often lack access to the data they need to build models and conduct exploratory analyses. With data centralized in Snowflake, they can use these insights to predict customer lifetime value and create look-alike models to develop campaigns and offers that resonate and generate concrete business results.