Merkury
Merkury ID unifies your known and unknown customer, prospect records, site and app visits, and consumer data to a single, persistent person ID.
Overview
As part of dentsu’s leading data, identity, and insights platform, Merkury provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and connectivity to internal data management systems, marketing technologies, and media for targeting.
How We Work Together
The Merkury Tag increases the ability for brands to recognize previously unknown site visitors. This increased recognition is seamlessly integrated into the Braze profile, allowing users to benefit from increased revenue due to higher site abandonment email sends as well as improved personalization opportunities from demographic data enhancement of the Braze profile.
The partnership ensures that brands utilizing Braze are able to maximize their associated triggered email revenue. As the highest ROI program for most retailers, maximizing identity rates ensures Braze delivers maximum revenue for their customers. The integration also supports profile enhancement with Merkle demographic data. When deployed, the Merkury Tag averages a 30% increase in email reach and associated revenue plus a maximization of clients’ abandonment email revenue and 1p audience size.
Features
Identity
Merkury ID consolidates your customer and prospect records — both known and unknown — along with site visits, app activity, and consumer data into one persistent, unified person ID.
Personalization
Recognize anonymous site visitors and engage them with tailored experiences. Then extend your reach through CRM and service channels to drive more value from email and direct mail.
Integrations
Leverage Merkury ID across across data platforms with seamless integration into Braze.
Associated Partners
FAQ
Yes! Take a look here: https://www.braze.com/docs/partners/data_and_analytics/customer_data_platform/merkury#prerequisites
