GALE
GALE is a Business Agency. We bring business strategy to brand storytelling to drive enterprise value.
Overview
GALE is a Business Agency. We bring business strategy to brand storytelling to drive enterprise value. Founded in 2014, GALE has received top industry awards including Ad Age's A-List, Ad Age's Data & Analytics Agency of the Year, Adweek's Fastest Growing Agency, the Grand Effie and Adweek's Breakthrough Media Agency of the Year. Working as a Loyalty and CRM Agency of Record for many of our clients means that we can do more than just implement and deploy. We are a partner for every aspect of your journey.
Services
CRM Design Systems
We have designed CRM design systems to enable CRM at scale. Once designed, we build component libraries in Braze. We then migrate existing emails and journeys and design new ones using the new design system and component library.
Stories at Scale
Our deep AI capabilities allow us to dive into our clients' first party data, deriving audiences and insights that enable more targeted communications across email, push, content cards, and more.
Pairing that with a strong AI-driven creative engine, we can scale the stories that we tell our clients exponentially...and help them measure business impacts. Traditional A/B testing, Braze AI Optimization, and AI Decisioning Studio are all enablers for our unique value.
Loyalty Design
GALE has a strong capability in developing loyalty constructs. Using deep data science skills, we identify the right balance of pull (loyalty program constructs) and push (surgical CRM and offer management) to drive business value and growth for our clients. Our programs span industries and vary in style to meet target demographics, geographies, and objectives.
CRM Operations
GALE operates loyalty and CRM programs for some of the world's biggest brands. Our capabilities include everything from data and audience building to strategy to creative to execution and optimization.
Media
