Amplitude
Amplitude is the leading product analytics and AI platform. Pair it with Braze to build smarter audiences, personalize at scale, and measure the full impact of every campaign on retention and revenue.
Overview
Amplitude helps growth and lifecycle teams understand exactly how users behave — across every feature, funnel, and touchpoint. With Amplitude, you move beyond campaign metrics to see what's actually driving retention, conversion, and long-term value. Built for teams who want to act on data, not just report it.
How We Work Together
Amplitude and Braze form a closed loop between insight and action. Use Amplitude's behavioral analytics and AI to identify high-value segments, predict user intent, and understand what's working — then sync those cohorts directly to Braze for targeted, personalized messaging. Pull Braze campaign engagement back into Amplitude via Currents to measure true downstream impact on product outcomes and revenue.
Features
Behavioral Cohort Sync
Build precise user segments in Amplitude based on in-product behavior and sync them directly to Braze for personalized, targeted campaigns — no engineering required.
AI-Powered Predictions & Targeting
Use Amplitude's AI to predict which users are likely to convert, churn, or expand — then push those predicted cohorts to Braze to trigger proactive, high-precision lifecycle messages before the moment passes.
Autonomous Campaign Optimization with AI Agents
Amplitude's AI agents continuously analyze campaign performance and user behavior, surfacing recommendations — or taking action — to refine Braze audience targeting and messaging strategies in real time.
Integration Diagrams
Amplitude feeds Braze the behavioral intelligence it needs to target, personalize, and trigger the right message — then sends engagement data back so you can measure what actually moved the needle.
Data
Cohorts
Cohorts
User Properties or Computed Traits
User Properties or Computed Traits
Events
Events
Campaign Engagement Data
Campaign Engagement Data
Data
Segments or Audiences
Segments or Audiences
Custom Attributes
Custom Attributes
Custom Events
Custom Events
Currents Events
Currents Events
Media
Associated Partners
FAQ
Braze powers the when and how of messaging — Amplitude answers the why. Amplitude's product analytics and behavioral cohorts help teams identify which users to target, which journeys drive conversion, and which campaigns are actually moving retention metrics. Together, teams get a closed loop: Amplitude surfaces the insight, Braze activates it.
Amplitude syncs behavioral cohorts directly to Braze for targeting and personalization. Event data can also flow bidirectionally — Braze campaign engagement (opens, clicks, conversions) feeds back into Amplitude for downstream funnel and retention analysis.
Growth, lifecycle, and product marketing teams that want to go beyond open/click rates. If you're trying to tie messaging performance to downstream product outcomes — activation, feature adoption, LTV — Amplitude gives Braze teams the analytical layer to make that connection.
