GrowSurf
Launch referral and affiliate programs, sync participant data to Braze, and turn customer advocacy into personalized growth campaigns.
Overview
GrowSurf helps B2C and product-led companies turn customers, users, and partners into a measurable acquisition channel. Launch referral programs that reward customer advocacy and affiliate programs that help partners promote your brand—without building the tracking, referral attribution, and reward infrastructure yourself.
GrowSurf customers see results like 312% average ROI, 30% of new leads from referrals, and 15% of ARR from referrals.
GrowSurf creates unique referral links, tracks who referred whom, automates rewards and commissions, and shows which participants and programs drive results. Teams can launch faster, engage advocates at the right moment, and grow through trusted recommendations.
GrowSurf customers see results like 312% average ROI, 30% of new leads from referrals, and 15% of ARR from referrals.
GrowSurf creates unique referral links, tracks who referred whom, automates rewards and commissions, and shows which participants and programs drive results. Teams can launch faster, engage advocates at the right moment, and grow through trusted recommendations.
How We Work Together
GrowSurf brings referral performance into Braze so marketers can act on it. Use participant referral links, referral counts, statuses, referrer details, and milestone progress to build precise audiences and send more relevant lifecycle messages.
Connect GrowSurf with a dedicated Braze REST API key that has the users.track permission. GrowSurf matches participants to Braze profiles by email and syncs 15 grsf_ custom attributes. Add each participant’s unique referral link to campaigns with Liquid, celebrate milestones, remind customers who are close to earning a reward, and re-engage promising advocates.
The integration updates profile attributes only. It does not send custom events, purchases, or subscription changes.
Connect GrowSurf with a dedicated Braze REST API key that has the users.track permission. GrowSurf matches participants to Braze profiles by email and syncs 15 grsf_ custom attributes. Add each participant’s unique referral link to campaigns with Liquid, celebrate milestones, remind customers who are close to earning a reward, and re-engage promising advocates.
The integration updates profile attributes only. It does not send custom events, purchases, or subscription changes.
Features
Launch referral and affiliate programs faster
- Create branded referral programs for customers and affiliate programs for partners without building attribution, link tracking, reward automation, or commission management from scratch.
Turn referral data into personal Braze messages
Place each participant’s unique referral link directly into Braze campaigns. Personalize messages using referral status, referral counts, referrer details, and milestone progress.
Activate the advocates most likely to drive growth
Build Braze audiences for top referrers, newly referred customers, inactive advocates, or participants who are one referral away from a reward. Reach each group with a message designed for its next action.
Integration Diagrams
GrowSurf sends participant and referral attributes to Braze user profiles. Braze teams can use the synced data for segmentation and Liquid personalization.
Data
Braze user profile
Braze user profile
Data
GrowSurf participant
GrowSurf participant
Media
Associated Partners
FAQ
GrowSurf syncs 15 custom user attributes for referral links, participant and referrer details, referral status, referral counts, invite and impression counts, and milestone progress. It sends profile attributes only—not custom events, purchases, or subscription changes.
GrowSurf uses each participant’s email address to find or create the corresponding Braze user profile.
Yes. Insert the synced grsf_share_url custom attribute into Braze messages with Liquid: {{custom_attribute.${grsf_share_url}}}.
Create a dedicated Braze REST API key for GrowSurf with the users.track permission. You will also need the REST endpoint for your Braze instance.
The first sync sends the complete GrowSurf attribute set. Later syncs send only values that changed, clear stale string values, and skip the request when nothing changed.
GrowSurf customers see results like 312% average ROI, 30% of new leads from referrals, and 15% of ARR from referrals. Teams can use GrowSurf data in Braze to recruit new advocates, increase referral participation, celebrate earned rewards, re-engage inactive participants, and encourage customers who are close to their next milestone.
