Avaus Marketing Innovations
We turn your data into results – at speed. We are a transformation partner for enterprises looking to turn their data into business growth.
Overview
Turn Braze into a revenue engine, not just a live platform
Avaus implements Braze fast, then builds the operating model that turns campaigns into compounding, measurable revenue. Nordic and DACH, with pricing tied to results.
Getting Braze live is an exciting milestone, but the real opportunity lies in turning it into a long-term revenue engine. When teams remain stuck in ad-hoc, one-off campaign workflows, much of the platform’s potential is left on the table. We help you evolve the operating model around Braze so your processes and team capabilities scale alongside the technology to realize its full ROI.
Getting Braze live is an exciting milestone, but the real opportunity lies in turning it into a long-term revenue engine. When teams remain stuck in ad-hoc, one-off campaign workflows, much of the platform’s potential is left on the table. We help you evolve the operating model around Braze so your processes and team capabilities scale alongside the technology to realize its full ROI.
Avaus works on both sides. We implement Braze in weeks, connect it to your data and decision logic, and then build the operating model that lets your team launch, measure and scale new use cases every month. One use case built once can run across every market, offering and channel you have, so each new idea adds to the last one instead of starting from zero.
We've done this for more than 15 years for enterprises across the Nordics and Germany, with more than 200 data-driven use cases in production across our client base. Because we're confident in the model, we'll tie part of our fee to the results: automation level, incremental revenue and client satisfaction.
Avaus has offices in Helsinki, Stockholm and Munich.
How we're different
- End to end, from data to action. We connect the data model, the decision logic (segmentation, propensity scoring, next best action) and the Braze Canvases that act on it. Most partners only own the last step, so the AI that should decide what each customer receives never gets built.
- Top to bottom, from the C-suite to the engineer. The same team sets targets and the business case with your CMO or CCO, and builds alongside your CRM specialists and engineers. Nothing gets lost between the strategy deck and the Canvas.
- An operating model, not just a configuration. We help you change how your organization and processes work, so the results can be measured and they last. That means a shared way to source, prioritize, govern and measure use cases, drawn from a library of 300+ proven ones, with a target automation level as the headline KPI. Your team owns the model when we leave.
- Pricing tied to results. We're willing to put part of our fee at risk. You get a discount up front, and we earn it back only when agreed milestones are hit: automation level, incremental revenue and client satisfaction. If we fall short, you keep the discount.
Services
Digital and Customer Experience (CX) Strategy
Crafting strategies that enhance digital presence and customer engagement.
- Customer journey and Canvas design
- Use case strategy and prioritization
- MA operating model and governance
Marketing and Sales Technology
Implementing cutting-edge technology solutions for marketing&sales efficiency and innovation
- Braze implementation and onboarding
- Migration from legacy marketing automation (e.g. Adobe Campaign)
Data, Artificial Intelligence (AI), and Analytics
Leveraging data, AI, and analytical insights to drive decision-making
- Data model and integration design
- Measurement and incrementality
- AI decisioning and personalization
Data-Driven Operations
Streamlining operations with data-centric processes and systems
- Managed marketing automation operations
Media
Associated Partners
Testimonials
When migrating to the new platform, it was really important to achieve a high level of user adoption quickly, as we know that a marketing automation tool not utilized at full capacity is a waste of money. It’s also a good opportunity to transform MarTech operations to align with the best practices of new tools.
Head of Martech
FAQ
Most organizations fail to see returns on Data and AI because they start with technology investments rather than commercial outcomes. At Avaus, we invert the process: we don't start with your tech stack; we start with your customer. Tech is simply the delivery mechanism for a high-value customer action.
