WSC Sports' AI technology automates the creation and distribution of sports highlights, in real-time. The technology generates personalized videos for every platform and every sports fan, in a fully automated manner. Using AI and Machine Learning, WSC’s platform analyzes live sports broadcasts, identifies each and every event that occurs in the game, creates customized highlights & short-form video content and publishes to any destination. This enables customers to instantly generate and distribute a variety of professionally edited clips and videos on a large scale and to integrate the content into different consumer-facing applications.