WPP Enterprise Solutions
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Network includes VML and Ogilvy, and is the most accredited partner by Braze globally.
What Is It
WPP Enterprise Solutions empowers competitive businesses by building the platforms and systems necessary to transform core growth functions across commerce, content, CX, CRM, and data. By orchestrating empathetic, intelligent customer experiences and high-impact content systems, they humanize the relationship between brands and customers at a global scale. This is achieved through a world-class, agnostic partnership network—including Braze, AWS, Google, Microsoft, and the MACH Alliance—which ensures clients access the best global innovation rather than closed ecosystems. With a powerhouse of 10,000 experts operating across 40+ markets, WPP bridges the gap between brand and technology, utilizing their internal agentic platform, WPP Open, to deliver highly personalized journeys and seamless migrations from legacy systems. Their Forrester-recognized expertise and managed services model allow large-scale enterprises to overcome complex data silos, accelerating time-to-value and driving operational efficiency across every touchpoint.
Proven Success:
Proven Success:
- KFC: KFC’s existing systems and sophisticated segmentation made it difficult to move quickly or adapt in real time, limiting their ability to test, iterate, and deliver personalized experiences at scale. WPP (AKQA) leveraged Braze Catalogs, Webhooks, and Liquid Personalization to automate the setup and delivery of personalized, multi-channel campaigns and saw meaningful increases (14+%) in conversions across email, single-day push, and SMS.
- Wendys: Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. They leveraged the Braze technology to help maximize data insights to allow Wendy’s to make more informed decisions about customer engagements. They saw a 53% quicker than average time to implementation and a 30% quicker than average time to value.
- Hugo Boss: HUGO BOSS sought to optimize their customer communications through a centralized platform approach. WPP partnered with them to enable Braze as their unified CRM activation platform, creating a foundation for consistent and effective customer engagement. WPP conducted a thorough assessment of their Global Center of Excellence and operating model to establish a standardized technology stack. This created a centralized repository of capabilities and content, allowing for more efficient campaign management and resource utilization across markets. Through detailed analysis, they identified key experience and communication opportunities to both enhance their new CRM program and optimize existing customer touchpoints. They saw a 35% increase in sales per campaign as result of introducing new experience touchpoints and a 25% decrease in average cost per campaign with their new CoE.
서비스
기술 및 플랫폼
- Braze , Antavo, Talon.One 등의 CRM, 로열티 및 데이터 플랫폼을 구현합니다. 솔루션 아키텍처 설계, 구성, 프런트엔드/백엔드 개발 및 인에이블먼트 포함합니다. 콘텐츠, 분석, 제품 및 CRM 생태계와의 확장 가능하고 안전한 통합 보장합니다. 기존 ESP 및 마케팅 클라우드에서 Braze 최신 구성 가능한 아키텍처( Snowflake, Databricks 및 다양한 CDP 포함)와 통합하여 모바일, 웹 및 로열티 프로그램을 전략적으로 마이그레이션합니다.
유료 미디어 의 1차 데이터
퍼스트파티 데이터 활용하여 개인정보 보호를 준수하는 타겟팅, 광고 노출 제한 및 개인화 기능을 유료 미디어 에 적용합니다. 메타, 구글, 프로그래매틱 및 리테일 미디어 네트워크 전반에 걸쳐 잠재 오디언스 전략을 강화하고, 매칭률을 개선하며, 고객 획득 비용(CAC) 및 광고 투자 수익률(ROAS) 효율성을 향상시킵니다. 고객 데이터 플랫폼(CDP), 고객 관계 관리 (CRM) 및 잠재 오디언스 파이프라인을 미디어 구매 및 전환 추적 인프라 와 연결합니다.
엔드투엔드 혁신 및 컨설팅
비즈니스 목표에 맞춰 CRM 및 로열티 비전, 가치 창출 요소, 로드맵, 경험 디자인을 정의하는 전략적 자문 서비스를 제공합니다. 플랫폼 선정, 역량 성숙도 매핑, 솔루션 아키텍처 설계, 변화 인에이블먼트 등이 포함됩니다. 마케팅, 커머스, 서비스, 기술 기능 전반에 걸쳐 미래 지향적인 기반을 구축합니다.
