WPP Enterprise Solutions
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Network includes VML and Ogilvy, and is the most accredited partner by Braze globally.
What Is It
WPP Enterprise Solutions empowers competitive businesses by building the platforms and systems necessary to transform core growth functions across commerce, content, CX, CRM, and data. By orchestrating empathetic, intelligent customer experiences and high-impact content systems, they humanize the relationship between brands and customers at a global scale. This is achieved through a world-class, agnostic partnership network—including Braze, AWS, Google, Microsoft, and the MACH Alliance—which ensures clients access the best global innovation rather than closed ecosystems. With a powerhouse of 10,000 experts operating across 40+ markets, WPP bridges the gap between brand and technology, utilizing their internal agentic platform, WPP Open, to deliver highly personalized journeys and seamless migrations from legacy systems. Their Forrester-recognized expertise and managed services model allow large-scale enterprises to overcome complex data silos, accelerating time-to-value and driving operational efficiency across every touchpoint.
Proven Success:
Proven Success:
- KFC: KFC’s existing systems and sophisticated segmentation made it difficult to move quickly or adapt in real time, limiting their ability to test, iterate, and deliver personalized experiences at scale. WPP (AKQA) leveraged Braze Catalogs, Webhooks, and Liquid Personalization to automate the setup and delivery of personalized, multi-channel campaigns and saw meaningful increases (14+%) in conversions across email, single-day push, and SMS.
- Wendys: Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. They leveraged the Braze technology to help maximize data insights to allow Wendy’s to make more informed decisions about customer engagements. They saw a 53% quicker than average time to implementation and a 30% quicker than average time to value.
- Hugo Boss: HUGO BOSS sought to optimize their customer communications through a centralized platform approach. WPP partnered with them to enable Braze as their unified CRM activation platform, creating a foundation for consistent and effective customer engagement. WPP conducted a thorough assessment of their Global Center of Excellence and operating model to establish a standardized technology stack. This created a centralized repository of capabilities and content, allowing for more efficient campaign management and resource utilization across markets. Through detailed analysis, they identified key experience and communication opportunities to both enhance their new CRM program and optimize existing customer touchpoints. They saw a 35% increase in sales per campaign as result of introducing new experience touchpoints and a 25% decrease in average cost per campaign with their new CoE.
サービス
テクノロジーとプラットフォーム
- Braze 、Antavo、 Talon.OneなどのCRM、ロイヤルティ、データプラットフォームを実装します。ソリューションアーキテクチャ、構成、フロントエンド/バックエンド開発、およびイネーブルメントが含まれます。コンテンツ、分析、製品、 CRMエコシステムとの拡張性とセキュリティを確保した統合を実現します。従来のESPやマーケティングクラウドからの戦略的な移行を実行し、モバイル、Web、ロイヤルティプログラム全体にわたって、 Braze最新の構成可能なアーキテクチャ（ Snowflake 、Databricks、各種CDPなど）と統合します。
有料メディアにおけるファーストパーティデータ
ファーストパーティデータを有効化することで、有料メディアにおけるプライバシーに配慮したターゲティング、抑制、パーソナライゼーションを実現します。Meta、Google、プログラマティック、小売 (店)メディアネットワーク全体で、オーディエンス戦略を強化し、マッチ率を向上させ、CACとROASの効率を高めます。CDP、 CRM、オーディエンスパイプラインをメディアバイイングおよびコンバージョントラッキング, 追跡インフラに接続します。
エンドツーエンドの変革とコンサルティング
CRMとロイヤルティに関するビジョン、価値創造要因、ロードマップ、そしてビジネス目標に沿ったエクスペリエンスデザインを定義するための戦略的アドバイザリーサービスを提供します。プラットフォーム選定、能力成熟度マッピング、ソリューションアーキテクチャ、変革イネーブルメントなどのサービスが含まれます。マーケティング、コマース、サービス、テクノロジーといった各機能全体にわたって、将来を見据えた基盤を構築します。
