WPP Enterprise Solutions
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Network includes VML and Ogilvy, and is the most accredited partner by Braze globally.
What Is It
WPP Enterprise Solutions empowers competitive businesses by building the platforms and systems necessary to transform core growth functions across commerce, content, CX, CRM, and data. By orchestrating empathetic, intelligent customer experiences and high-impact content systems, they humanize the relationship between brands and customers at a global scale. This is achieved through a world-class, agnostic partnership network—including Braze, AWS, Google, Microsoft, and the MACH Alliance—which ensures clients access the best global innovation rather than closed ecosystems. With a powerhouse of 10,000 experts operating across 40+ markets, WPP bridges the gap between brand and technology, utilizing their internal agentic platform, WPP Open, to deliver highly personalized journeys and seamless migrations from legacy systems. Their Forrester-recognized expertise and managed services model allow large-scale enterprises to overcome complex data silos, accelerating time-to-value and driving operational efficiency across every touchpoint.
Proven Success:
Proven Success:
- KFC: KFC’s existing systems and sophisticated segmentation made it difficult to move quickly or adapt in real time, limiting their ability to test, iterate, and deliver personalized experiences at scale. WPP (AKQA) leveraged Braze Catalogs, Webhooks, and Liquid Personalization to automate the setup and delivery of personalized, multi-channel campaigns and saw meaningful increases (14+%) in conversions across email, single-day push, and SMS.
- Wendys: Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. They leveraged the Braze technology to help maximize data insights to allow Wendy’s to make more informed decisions about customer engagements. They saw a 53% quicker than average time to implementation and a 30% quicker than average time to value.
- Hugo Boss: HUGO BOSS sought to optimize their customer communications through a centralized platform approach. WPP partnered with them to enable Braze as their unified CRM activation platform, creating a foundation for consistent and effective customer engagement. WPP conducted a thorough assessment of their Global Center of Excellence and operating model to establish a standardized technology stack. This created a centralized repository of capabilities and content, allowing for more efficient campaign management and resource utilization across markets. Through detailed analysis, they identified key experience and communication opportunities to both enhance their new CRM program and optimize existing customer touchpoints. They saw a 35% increase in sales per campaign as result of introducing new experience touchpoints and a 25% decrease in average cost per campaign with their new CoE.
Services
Technologies et plateformes
- Mise en œuvre de plateformes CRM, de fidélisation et de donnée telles que Braze , Antavo et Talon.one. Cela inclut l'architecture de la solution, la configuration, le développement front-end/back-end et l'activation. Garantit une intégration évolutive et sécurisée avec les écosystèmes de contenu, analyse/analytique (if used as an adjective), de produit et CRM . Réalise des migrations stratégiques depuis les ESP et les clouds marketing existants, en intégrant Braze à des architectures modernes et composables (notamment Snowflake, Databricks et diverses CDP) pour les applications mobiles, web et les programmes de fidélisation.
Donnée de première partie dans les médias payants
Exploite les données first-party pour un ciblage, une suppression et une personnalisation respectueux de la vie privée dans les médias payants. Optimise la stratégie audience , améliore les taux de correspondance et optimise le COÛT D'ACQUISITION CLIENT et le ROAS sur les réseaux Meta, Google, programmatiques et de distribution. Connecte les CDP, CRM et pipelines audience à l'infrastructure d'achat média et de suivi des conversion .
Transformation et conseil de bout en bout
Conseil stratégique pour définir la vision CRM et fidélisation, les leviers de valeur, la feuille de route et la conception de l'expérience, en adéquation avec les objectifs commerciaux. Nos services incluent la sélection de la plateforme, mappage de la maturité des capacités, l'architecture de la solution et l'accompagnement du changement. Nous bâtissons une base solide et pérenne pour les fonctions marketing, commerce, service et technologie.
