WPP Enterprise Solutions
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Network includes VML and Ogilvy, and is the most accredited partner by Braze globally.
Overview
WPP Enterprise Solutions empowers competitive businesses by building the platforms and systems necessary to transform core growth functions across commerce, content, CX, CRM, and data. By orchestrating empathetic, intelligent customer experiences and high-impact content systems, they humanize the relationship between brands and customers at a global scale. This is achieved through a world-class, agnostic partnership network—including Braze, AWS, Google, Microsoft, and the MACH Alliance—which ensures clients access the best global innovation rather than closed ecosystems. With a powerhouse of 10,000 experts operating across 40+ markets, WPP bridges the gap between brand and technology, utilizing their internal agentic platform, WPP Open, to deliver highly personalized journeys and seamless migrations from legacy systems. Their Forrester-recognized expertise and managed services model allow large-scale enterprises to overcome complex data silos, accelerating time-to-value and driving operational efficiency across every touchpoint.
Proven Success:
Proven Success:
- KFC: KFC’s existing systems and sophisticated segmentation made it difficult to move quickly or adapt in real time, limiting their ability to test, iterate, and deliver personalized experiences at scale. WPP (AKQA) leveraged Braze Catalogs, Webhooks, and Liquid Personalization to automate the setup and delivery of personalized, multi-channel campaigns and saw meaningful increases (14+%) in conversions across email, single-day push, and SMS.
- Wendys: Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. They leveraged the Braze technology to help maximize data insights to allow Wendy’s to make more informed decisions about customer engagements. They saw a 53% quicker than average time to implementation and a 30% quicker than average time to value.
- Hugo Boss: HUGO BOSS sought to optimize their customer communications through a centralized platform approach. WPP partnered with them to enable Braze as their unified CRM activation platform, creating a foundation for consistent and effective customer engagement. WPP conducted a thorough assessment of their Global Center of Excellence and operating model to establish a standardized technology stack. This created a centralized repository of capabilities and content, allowing for more efficient campaign management and resource utilization across markets. Through detailed analysis, they identified key experience and communication opportunities to both enhance their new CRM program and optimize existing customer touchpoints. They saw a 35% increase in sales per campaign as result of introducing new experience touchpoints and a 25% decrease in average cost per campaign with their new CoE.
Servicios
Tecnología y plataformas
- Implementa plataformas de CRM, fidelización y datos como Braze , Antavo y Talon.One. Incluye arquitectura de la solución , configuración, desarrollo frontend/ backend y habilitación. Garantiza una integración escalable y segura con los ecosistemas de contenido, análisis, producto y CRM . Realiza migraciones estratégicas desde plataformas de marketing y nubes de correo electrónico heredadas, integrando Braze con arquitecturas modernas y componibles (incluyendo Snowflake, Databricks y diversas plataformas de datos de clientes) en programas móviles, Web y de fidelización .
Datos de primera parte en medios contratados
Activa los datos propios para potenciar la segmentación, la supresión y la personalización seguras para la privacidad en medios contratados . Mejora la estrategia de audiencia , optimiza las tasas de coincidencia e impulsa la eficiencia del CAC y el ROAS en redes de medios Meta, Google, programáticas y comercio minorista . Conecta los embudos de CDP, CRM y audiencia con la infraestructura de compra de medios y seguimiento de conversión .
Transformación de extremo a extremo y consultoría
Asesoramiento estratégico para definir la visión de CRM y fidelización , los factores clave de valor, la hoja de ruta y el diseño de la experiencia, alineados con los objetivos de negocio. Los servicios incluyen la selección de plataformas, el mapeado de la madurez de las capacidades, la arquitectura de solución y la habilitación del cambio. Crea una base sólida y preparada para el futuro en las áreas de marketing, comercio, servicio y tecnología.
