# Whatsapp
> WhatsApp Business Platform allows large businesses and brands to send messages to customers efficiently and at scale.

Canonical page: https://marketplace.braze.com/partners/whatsapp
Marketplace: Braze
Last updated: 2026-05-11
Logo: https://assets.partnerfleet.app/6gtpnbdetwny8c77kc74xvd0ctfc

## At a glance
- Partner Tier: Platinum
- Category: Message Orchestration
- Languages Supported: English, French, German, Japanese, Korean, Portuguese, Spanish
- Region: Global
- Website: [www.whatsapp.com](https://www.whatsapp.com/)

## Call to actions
- [Visit Partner Website](https://www.whatsapp.com/)

## Overview
WhatsApp Business Platform allows large businesses and brands to send messages to customers efficiently and at scale.

## How We Work Together
Connecting your WhatsApp Business account to Braze allows you to orchestrate personalized WhatsApp messaging to your users using the data you have in Braze.

Braze is a Meta Business Partner and official Business Solution Provider of WhatsApp

## Features
- **Integrate and scale with ease to expand your reach ** — Fast and direct integration: Eliminate third-party senders and intermediaries. Get started quickly with our embedded sign-up flow and manage your program directly between Braze and WhatsApp.Ready-to-use list growth tools: Rapidly grow your subscriber list. Leverage our no-code phone number capture form to build a highly engaged list of WhatsApp subscribers.Guided WhatsApp onboarding: Build and expand your WhatsApp program with our high-touch onboarding process and implement best practices with guidance from our dedicated team of WhatsApp experts.Platform stability: Scale your WhatsApp program reliably. Expand your use cases, audience sizes, and message volumes with a platform engineered to handle any global scale.
- **Create rich, engaging WhatsApp messages ** — Dynamic content personalization: Create tailored WhatsApp messages with content that reflects your customers preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more using Liquid and Connected Content. Attention-grabbing content: Capture your customers attention by sending messages with rich images, videos, audio, documents, quick replies, and dynamic calls-to-action.Real-time triggers: Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates. Comprehensive experimentation: Send the WhatsApp campaign or journey variant that s most likely to convert using flexible A/B testing and automatically optimize for click engagement with BrazeAI™.
- **Create interactive conversations in real time** — Dynamic two-way messaging: Easily build and visualize two-way WhatsApp conversations. Real-time engagement: Keep the conversation going. Instantly process messages and quick replies from your customers to send responses in real time.List messages: Have richer conversations. Enhance your response messages with interactive lists that allow you to collect and respond to customer selections made directly in the WhatsApp thread.