WhatsApp Business Platform allows large businesses and brands to send messages to customers efficiently and at scale.
Overview
WhatsApp Business Platform allows large businesses and brands to send messages to customers efficiently and at scale.
How We Work Together
Connecting your WhatsApp Business account to Braze allows you to orchestrate personalized WhatsApp messaging to your users using the data you have in Braze.
Braze is a Meta Business Partner and official Business Solution Provider of WhatsApp
Features
Integrate and scale with ease to expand your reach
Fast and direct integration: Eliminate third-party senders and intermediaries. Get started quickly with our embedded sign-up flow and manage your program directly between Braze and WhatsApp.
Ready-to-use list growth tools: Rapidly grow your subscriber list. Leverage our no-code phone number capture form to build a highly engaged list of WhatsApp subscribers.
Guided WhatsApp onboarding: Build and expand your WhatsApp program with our high-touch onboarding process and implement best practices with guidance from our dedicated team of WhatsApp experts.
Platform stability: Scale your WhatsApp program reliably. Expand your use cases, audience sizes, and message volumes with a platform engineered to handle any global scale.
Create rich, engaging WhatsApp messages
Dynamic content personalization: Create tailored WhatsApp messages with content that reflects your customers preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more using Liquid and Connected Content.
Attention-grabbing content: Capture your customers attention by sending messages with rich images, videos, audio, documents, quick replies, and dynamic calls-to-action.
Real-time triggers: Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.
Comprehensive experimentation: Send the WhatsApp campaign or journey variant that s most likely to convert using flexible A/B testing and automatically optimize for click engagement with BrazeAI™.
Create interactive conversations in real time
Dynamic two-way messaging: Easily build and visualize two-way WhatsApp conversations.
Real-time engagement: Keep the conversation going. Instantly process messages and quick replies from your customers to send responses in real time.
List messages: Have richer conversations. Enhance your response messages with interactive lists that allow you to collect and respond to customer selections made directly in the WhatsApp thread.
