VideoSmart
Personalised video & interactive video solutions that allow 1:1 communication with your customers; combining data and video to serve dynamic, relevant content
Overview
VideoSmart delivers personalised, interactive video experiences powered by customer data. Content is dynamically generated at scale, enabling tailored messaging and non-linear user journeys to drive engagement and action across key customer communications
How We Work Together
VideoSmart integrates with Braze using Connected Content and Liquid templating. Customer attributes are passed at send time to dynamically generate personalised video assets, which are embedded directly into email campaigns via reusable Content Blocks.
Features
Real-Time Personalised Video Triggers
VideoSmart enables brands using Braze to generate personalised videos in real time using live customer data. Videos are triggered at key moments in the customer journey, ensuring each experience is timely, relevant, and tailored to the individual.
Seamless Journey Integration via API
VideoSmart integrates with Braze journeys through a simple API connection, allowing marketers to trigger video creation directly from their workflows. Once generated, video links can be automatically inserted into emails and messages, enabling dynamic content without disrupting existing campaign setups.
Scalable 1:1 Video Personalisation
Using customer data passed from Braze, VideoSmart creates fully personalised video content at scale. Each video is uniquely rendered per recipient, helping brands increase engagement, improve conversion, and deliver more impactful customer experiences across lifecycle campaigns.
FAQ
Yes, brands work with VideoSmart initially to create and configure their video templates. This ensures the content is fully set up for personalisation, with the correct data fields mapped and ready to be triggered from Braze journeys. Once configured, videos can be generated automatically at scale.
VideoSmart integrates with Braze via a secure API connection. Customer data from Braze journeys is sent to VideoSmart, where personalised videos are generated and returned as video links. These links can then be inserted directly into emails or messages within Braze campaigns.
Initial setup requires a simple API configuration, which may involve technical support. However, once implemented, marketers can trigger and use personalised video within Braze journeys without ongoing development, making it easy to scale across campaigns.
VideoSmart can be used across a wide range of lifecycle campaigns, including onboarding journeys, renewal communications, personalised offers, and customer engagement campaigns. Any use case where customer data is available in Braze can be enhanced with personalised video.
VideoSmart provides detailed tracking on video engagement, including views, clicks, and interactions. These insights can be used alongside Braze campaign data to measure performance, optimise journeys, and better understand customer behaviour.
