unerry
unerry operates "Beacon Bank," a real-world behavioral data platform. Leveraging GPS and beacon technologies, the company uses AI to analyze massive datasets on indoor and outdoor human movement—derived from smartphone apps and comprising over 80 billion monthly data points and approximately 390 million IDs (including around 150 million in Japan). This enables the estimation of visitation patterns for a wide range of facilities. Additionally, through an SDK for smartphone apps, unerry facilitates the delivery of information tailored to user behavior and location, and conducts effectiveness measurements by cross-referencing this data with purchase and media consumption records.
What Is It
unerry operates "Beacon Bank," a real-world behavioral data platform. Leveraging GPS and beacon technologies, the company uses AI to analyze massive datasets on indoor and outdoor human movement—derived from smartphone apps and comprising over 80 billion monthly data points and approximately 390 million IDs (including around 150 million in Japan). This enables the estimation of visitation patterns for a wide range of facilities. Additionally, through an SDK for smartphone apps, unerry facilitates the delivery of information tailored to user behavior and location, and conducts effectiveness measurements by cross-referencing this data with purchase and media consumption records.
