Talkable
Talkable's referral marketing solution is focused on revenue growth through conversion optimizations, customer promotional campaigns, wallet pass marketing, and by offering reward-based referrals for global brand growth.
Overview
Talkable is the leading referral marketing platform for high-growth consumer brands. Our fully-managed platform combines advocate-driven acquisition with advanced segmentation, A/B testing, fraud detection, and deep e-commerce integrations to grow customer lifetime value. With the Braze integration, every email Talkable captures from advocates and referred friends syncs to
Braze in real time so customers can power lifecycle journeys, segmentation, and cross-channel engagement from a single profile.
How We Work Together
The Talkable + Braze integration syncs marketing opt-ins from Talkable referral campaigns into Braze in real time. Each advocate sign-up or friend-gate opt-in creates or updates the matching Braze user profile with contact data, subscription-group status, and any custom attributes the customer configures.
Features
Unified customer profiles
Referral opt-ins land on the same Braze profile as the rest of the customer's engagement data.
Faster welcome journeys
Braze welcome / nurture flows trigger the moment a customer opts in via Talkable, with no batch lag.
Compliance-friendly subscription management
Opt-ins are written directly to a configurable Braze Subscription Group with state `subscribed`
FAQ
The Talkable + Braze integration syncs marketing opt-ins from Talkable
referral campaigns into Braze in real time. Each advocate sign-up or
friend-gate opt-in creates or updates the matching Braze user profile with
contact data, subscription-group status, and any custom attributes the
customer configures.
