Smartersends
Brand-governed distributed local marketing across Email, SMS, Push, In-App, and Two-Way SMS.
What Is It
SmarterSends is a distributed marketing platform purpose-built for franchises, multi-location retailers, and regional brands. Our platform enables corporate marketing teams to maintain brand standards and governance while empowering local operators to execute relevant, timely campaigns in their own markets. The result is a unified marketing program that scales nationally and performs locally.
How We Work Together
SmarterSends extends the full power of Braze to every location, region, and franchisee in your organization. Corporate marketing teams build approved templates, establish content guardrails, and maintain governance across the customer experience. Local operators activate brand-compliant campaigns across Email, SMS, Push, In-App, and Two-Way SMS, all powered by Braze and managed through SmarterSends.
For distributed brands, this unlocks the full multi-channel potential of Braze at the local level: locally relevant promotions, store-specific event announcements, regional service updates, and authentic Two-Way SMS conversations between customers and the operators closest to them. Corporate retains complete oversight of brand, data, and compliance. Local teams gain the speed and relevance their markets require. Together, Braze and SmarterSends deliver a single, unified marketing program that scales nationally and performs locally.
Funcionalidades
Gestão de Campanhas Distribuídas
Empower local operators to deploy corporate-approved campaigns across every Braze channel. Corporate teams build the templates, set the rules, and maintain the brand. Local teams customize, schedule, and send to their own audiences without ever going off-brand or off-strategy.
Fluxos de trabalho de governança e aprovação de marca
Configurable guardrails ensure every message that goes out, regardless of who sends it, meets corporate standards. Define what local operators can edit, what requires approval, and what stays locked. Maintain compliance and brand integrity at every level of the organization.
Campanhas e-mail locais
Extend Braze channels to every location with locally relevant content, store-specific offers, and regional messaging, all powered by Braze deliverability and managed through SmarterSends.
Perguntas Frequentes
SmarterSends is a distributed marketing platform purpose-built for franchises, multi-location retailers, and regional brands. We enable corporate marketing teams to maintain brand governance while empowering local operators, store managers, franchisees, and regional teams, to execute relevant, timely campaigns in their own markets.
SmarterSends sits on top of Braze as a distributed marketing layer. Corporate teams build campaigns, templates, and governance rules in SmarterSends, while Braze powers the underlying delivery across Email, SMS, Push, In-App, and Two-Way SMS. The result is a unified, brand-compliant program that scales to every location in the organization.
Email, SMS, Two-Way SMS, Push Notifications, and In-App Messaging. Local operators can activate any of these channels within the boundaries set by corporate marketing.
Distributed organizations: franchises, multi-location retailers, regional brands, financial services networks, hospitality groups, non-profits with chapter structures, and any organization that needs to balance corporate brand standards with local market relevance.
Braze is a powerful enterprise platform built for centralized marketing teams. SmarterSends extends that power to the local level, with the governance, approval workflows, role-based permissions, and operator-friendly experience that distributed organizations require. Without a layer like SmarterSends, local execution typically means either bottlenecking corporate or losing brand control.
No. SmarterSends works alongside Braze and is fully dependent on the Braze platform for message delivery. Customers continue to use Braze as their core customer engagement platform; SmarterSends extends it for distributed use cases.
Most customers are live within a few weeks. Implementation includes connecting SmarterSends to your Braze instance, configuring user roles and permissions, building initial templates, and onboarding local teams. Activation is configuration, not custom development.
Audience and engagement data flow bidirectionally between the two platforms through secure API integration. Corporate maintains a unified view of the customer, while local operators work from the most current data available within their permissions. SmarterSends stores no PII and Braze remains the database of record.
Local operators access a streamlined interface designed for non-marketers. They see only the templates, audiences, and channels they're permitted to use. No Braze training required, no risk of going off-brand, no guesswork.
Every SmarterSends customer is supported by our team directly. We work closely with corporate marketing teams during implementation, ongoing program design, and as new use cases emerge. We also coordinate with Braze account teams to ensure customers get the most out of both platforms.
Reach out to SmarterSends directly through our website or via your Braze account team. We're happy to scope a conversation, walk through the platform, and identify whether SmarterSends is the right fit for your organization.
