Segmento
O Segment oferece a infraestrutura de dados de clientes que ajuda empresas a colocar usuários em primeiro lugar. O recurso permite coletar, unificar e conectar seus dados primários de clientes a mais de 200 ferramentas, como e-mail, web, publicidade, PDV e mobile. Com o Segment, é possível entender melhor seus usuários e ativar seus próprios dados para criar experiências personalizadas, sempre com o cliente em primeiro lugar.
What Is It
Segment provides the customer data infrastructure that helps businesses put their customers first. With Segment, you can collect, unify, and connect your first-party customer data to 200+ tools, including email, web, advertising, POS, and mobile. With Segment, you can achieve a common understanding of your users and activate your own data to create personalized, customer-first experiences.
How We Work Together
Braze and Segment work together to ensure that data flows seamlessly across numerous devices and tools. Send customer data directly into Braze and Segment via our real-time, bidirectional integration, or lean on our real-time data-streaming export, Currents, to create a feedback loop in which customer data uplevels everything you do.
