Passkit
Create, deliver and update Apple Wallet and Google Wallet passes from your Braze customer journeys.
Overview
PassKit helps brands extend customer engagement beyond the inbox by delivering personalized Apple Wallet and Google Wallet passes directly from Braze. Create, manage and update loyalty cards, membership cards, coupons, gift cards, event tickets, boarding passes and more through a single platform. Use real-time pass updates, notifications and wallet-native experiences to keep customers engaged throughout their lifecycle—without requiring them to download another app.
How We Work Together
Connect Braze with PassKit to create seamless omnichannel customer journeys that bridge digital and physical experiences. Trigger the issuance of Apple Wallet and Google Wallet passes from Braze campaigns and automate personalized pass updates based on customer behaviour, loyalty status, purchases or lifecycle events. Use wallet notifications, location awareness and dynamic content to drive in-store visits, increase engagement and measure the impact of your campaigns with real-world redemption and usage analytics.
Features
Personalized Wallet Passes
Create and deliver personalized Apple Wallet and Google Wallet passes directly from Braze. Automatically populate each pass with customer-specific information, loyalty status, offers, event details and other dynamic content.
Real-Time Pass Updates
Keep passes up to date throughout the customer journey. Trigger automatic updates from Braze based on purchases, loyalty milestones, membership changes or other lifecycle events, ensuring customers always have the latest information in their mobile wallet.
Wallet Notifications & Location Awareness
Increase engagement with wallet-native notifications and location-aware messaging. Notify customers when a pass has been updated or when they are near a participating location to encourage timely in-store visits and redemptions.
Integration Diagrams
Data
Customer Profile
Customer Profile
Canvas Event
Canvas Event
Campaign
Campaign
Customer Engagement Events
Customer Engagement Events
Data
Wallet Pass
Wallet Pass
Pass Update
Pass Update
Wallet Pass Distribution
Wallet Pass Distribution
Pass Analytics
Pass Analytics
Media
FAQ
PassKit supports Apple Wallet and Google Wallet loyalty cards, membership cards, coupons, gift cards, event tickets, boarding passes, store cards and many other pass types, all managed through a single platform.
Yes. Passes can be personalised using customer attributes and event data from Braze, allowing you to dynamically populate names, membership details, offers, loyalty status, barcodes, QR codes and other customer-specific information.
Yes. Unlike printed cards or static PDFs, wallet passes can be updated in real time. You can trigger updates based on customer behaviour, purchases, loyalty milestones, campaign activity or other business events, ensuring customers always see the latest information.
No. Customers simply add the pass to Apple Wallet or Google Wallet on their device. There is no additional app to download or account to manage.
Yes. Wallet pass issuance and updates can be incorporated into Braze Canvas journeys and campaigns, enabling personalised, automated customer experiences that extend beyond email, SMS and push notifications.
Yes. PassKit provides a single platform and API for creating, managing and distributing passes to both Apple Wallet and Google Wallet, allowing you to build once and reach customers across both ecosystems.
Yes. PassKit is trusted by global brands to deliver secure, scalable digital wallet experiences. The platform supports high-volume deployments, real-time updates, APIs, webhooks and enterprise-grade security.
