# Omtera Entity-Based Hyper-Personalization
> Turn every abandoned search into an irresistible invitation—no manual ops, no extra media spend.

Canonical page: https://marketplace.braze.com/partners/omtera-entity-based-hyper-personalization
Marketplace: Braze
Last updated: 2026-05-12
Logo: https://assets.partnerfleet.app/r9jwthnladikap0puyh2p3qosy7i

## At a glance
- Languages Supported: English, English
- Website: [www.omtera.com/en](https://www.omtera.com/en)

## Call to actions
- [Visit Partner Website](https://www.omtera.com/en)

## About
Turn every abandoned search into an irresistible invitation—no manual ops, no extra media spend.

Omtera’s Entity-Based Hyper-Personalization Amplifier transforms travel intent into emotionally resonant engagement by connecting Braze Catalogs with dynamic content like city names, airport codes, and cultural “dream triggers” (think croissants in Paris or desert safaris in Dubai). Designed for OTAs, airlines, and super-apps, this solution auto-generates real-time messages across push, email, and in-app using Liquid and Braze Canvas.

First launched with one of the leading travel marketplaces in MENA, this Amplifier delivered a +72% uplift in bookings compared to the standard abandoned-cart flow—with zero paid retargeting.

Want to learn more? Explore the details and connect with Omtera [**here**](https://www.omtera.com/en/contact-us), or reach out to Baran at baran@omtera.com to understand how this solution is already delivering value for our customers.