In addition to its traditional strengths in marketing communication areas such as advertising and promotions, Hakuhodo offers "full-funnel marketing" that encompasses practical marketing domains—including HR services, in-store strategies, and CRM.

By providing growth support—such as assistance with Braze implementation and operations, data-driven strategy formulation, and the execution of CRM initiatives—Hakuhodo delivers compelling experiences to consumers while leveraging data from those experiences to create the next generation of experiences.