# GrowSurf
> Launch referral and affiliate programs, sync participant data to Braze, and turn customer advocacy into personalized growth campaigns.

Canonical page: https://marketplace.braze.com/partners/growsurf
Marketplace: Braze
Last updated: 2026-09-15
Logo: https://assets.partnerfleet.app/7606a3pa6trxfjps4dm5wu3bcxht

## At a glance
- Category: Message Personalization
- Sub-category: Gamification, Rewards, Loyalty, Lead Capture, Referrals
- Languages Supported: English
- Region: APAC, AMER, Global
- Website: [growsurf.com](https://growsurf.com/)

## Overview
GrowSurf helps B2C and product-led companies turn customers, users, and partners into a measurable acquisition channel. Launch **referral programs** that reward customer advocacy and **affiliate programs** that help partners promote your brand—without building the tracking, referral attribution, and reward infrastructure yourself.

GrowSurf customers see results like **312% average ROI**, **30% of new leads from referrals**, and **15% of ARR from referrals**.

GrowSurf creates unique referral links, tracks who referred whom, automates rewards and commissions, and shows which participants and programs drive results. Teams can launch faster, engage advocates at the right moment, and grow through trusted recommendations.

## How We Work Together
GrowSurf brings referral performance into Braze so marketers can act on it. Use participant referral links, referral counts, statuses, referrer details, and milestone progress to build precise audiences and send more relevant lifecycle messages.

Connect GrowSurf with a dedicated Braze REST API key that has the **users.track** permission. GrowSurf matches participants to Braze profiles by email and syncs **15 grsf_ custom attributes**. Add each participant’s unique referral link to campaigns with Liquid, celebrate milestones, remind customers who are close to earning a reward, and re-engage promising advocates.

The integration updates profile attributes only. It does not send custom events, purchases, or subscription changes.

## Features
- **Launch referral and affiliate programs faster** — Create branded referral programs for customers and affiliate programs for partners without building attribution, link tracking, reward automation, or commission management from scratch.
- **Turn referral data into personal Braze messages** — Place each participant’s unique referral link directly into Braze campaigns. Personalize messages using referral status, referral counts, referrer details, and milestone progress.
- **Activate the advocates most likely to drive growth** — Build Braze audiences for top referrers, newly referred customers, inactive advocates, or participants who are one referral away from a reward. Reach each group with a message designed for its next action.

## Integration Diagrams
GrowSurf sends participant and referral attributes to Braze user profiles. Braze teams can use the synced data for segmentation and Liquid personalization.

- Braze user profile — Pull from Partner — GrowSurf participant

## Media
- ![GrowSurf Program Editor showing the Braze REST endpoint and API key setup form](https://assets.partnerfleet.app/iic2fi9qfg9htrbpmtcxg3dpp92f)

## Associated Partners
- [Segment](https://marketplace.braze.com/partners/segment) — Segment provides the customer data infrastructure that helps businesses put their customers first. With Segment, you can collect, unify, and connect your first-party customer data to 200+ tools, including email, web, advertising, POS, and mobile. With Segment, you can achieve a common understanding of your users and activate your own data to create personalized, customer-first experiences. · Logo: https://assets.partnerfleet.app/1jb97jy1s09uvxlkdmk2z4ddsyw0
- [Google Ads](https://marketplace.braze.com/partners/google-ads) — Google Ads is an advertising platform that allows advertisers to bid to display their brand offerings. These advertisements can be found on Google Search and non-search websites, apps and videos. · Logo: https://assets.partnerfleet.app/gy83zp8245dqhnfl9061pielm3z6
- [Amplitude](https://marketplace.braze.com/partners/amplitude) — Amplitude is the leading product analytics and AI platform. Pair it with Braze to build smarter audiences, personalize at scale, and measure the full impact of every campaign on retention and revenue. · Logo: https://assets.partnerfleet.app/07pashqrd7frzbz0m2sndyuiccic
- [AppsFlyer](https://marketplace.braze.com/partners/appsflyer) — AppsFlyer is a mobile marketing analytics and attribution platform that helps you analyze and optimize your apps through marketing analytics, mobile attribution, and deep linking. · Logo: https://assets.partnerfleet.app/5k2f6vs079ex0qctxtwtmbt4q65f
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- [Branch](https://marketplace.braze.com/partners/branch) — Branch, a mobile linking platform, helps you acquire, engage, and measure across all devices, channels, and platforms by providing a holistic view of all user touchpoints. · Logo: https://assets.partnerfleet.app/tj4gsbedmoj5ccotuenmpx9g7v3y
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- [Fullstory](https://marketplace.braze.com/partners/fullstory) — Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experi... · Logo: https://assets.partnerfleet.app/1azzpz6rsb60kg3yva4z9d5of7bl
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- [Adjust](https://marketplace.braze.com/partners/adjust) — Adjust is a mobile attribution and analytics company that combines attribution for advertising sources with advanced analytics for a comprehensive picture of business intelligence. · Logo: https://assets.partnerfleet.app/8mvj4hox2byc9duartoug7vcz4y5
- [Mixpanel](https://marketplace.braze.com/partners/mixpanel) — Mixpanel arms you with real-time user insights to consistently uplevel the customer experience. · Logo: https://assets.partnerfleet.app/yggo6bj8adg7l2wr5ercy011el79
- [Recurly](https://marketplace.braze.com/partners/recurly) — Thousands of innovative companies rely on the Recurly subscription management and billing platform for consumer subscription expertise. By providing greater subscription flexibility and scale, Recurly removes the complexities of automating subscription billing to drive profitable subscriber growth. · Logo: https://assets.partnerfleet.app/ft4wmb6p2m6tsj0vyi2ms1eckgu8
- [Zapier](https://marketplace.braze.com/partners/zapier) — Improve your workflows. With Zapier, move info between your web apps automatically. · Logo: https://assets.partnerfleet.app/tird04b419rrzu7e803uht2fz8s4

## FAQ
### What data does GrowSurf send to Braze?
GrowSurf syncs 15 custom user attributes for referral links, participant and referrer details, referral status, referral counts, invite and impression counts, and milestone progress. It sends profile attributes only—not custom events, purchases, or subscription changes.

### How are GrowSurf participants matched to Braze users?
GrowSurf uses each participant’s email address to find or create the corresponding Braze user profile.

### Can I use GrowSurf referral links in Braze messages?
Yes. Insert the synced grsf_share_url custom attribute into Braze messages with Liquid: {{custom_attribute.${grsf_share_url}}}.

### What Braze permissions does the integration require?
Create a dedicated Braze REST API key for GrowSurf with the users.track permission. You will also need the REST endpoint for your Braze instance.

### How does GrowSurf keep Braze profiles current?
The first sync sends the complete GrowSurf attribute set. Later syncs send only values that changed, clear stale string values, and skip the request when nothing changed.

### What results can teams drive with GrowSurf and Braze?
GrowSurf customers see results like **312% average ROI**, **30% of new leads from referrals**, and **15% of ARR from referrals**. Teams can use GrowSurf data in Braze to recruit new advocates, increase referral participation, celebrate earned rewards, re-engage inactive participants, and encourage customers who are close to their next milestone.