Friendbuy
Turn your best customers into your best growth channel. Friendbuy powers referral, loyalty, and influencer programs for leading brands.
Overview
Friendbuy is the leading referral, loyalty, and influencer marketing platform built for high-growth e-commerce brands. We help merchants turn their best customers into their most powerful acquisition channel, driving incremental revenue, repeat purchases, and lifetime value through fully branded, personalized referral and loyalty experiences.
Brands like ON Running, Ag1, AWAY, and hundreds of other DTC and enterprise retailers use Friendbuy to:
- Launch and scale referral programs that acquire new customers at a fraction of paid CAC
- Build points-based loyalty programs that increase repeat purchase rate and AOV
- Activate influencer and creator programs with trackable, performance-based rewards
- Personalize the entire member journey with real-time data, segmentation, and A/B testing
Friendbuy combines a no-code campaign builder, enterprise-grade fraud protection, deep analytics, and a flexible API with native integrations across the modern commerce stack, including Braze.
How We Work Together
The Friendbuy + Braze integration unifies your referral and loyalty data with your customer engagement strategy, so every member action in Friendbuy can power a personalized, cross-channel campaign in Braze.
What you can do with Friendbuy + Braze
1. Trigger Braze campaigns from referral and loyalty activity Friendbuy sends real-time custom events to Braze the moment a customer takes a meaningful action, including:
EventUse Case
Advocate Created | Welcome new advocates and remind them to share
Referral Share | Reward sharing behavior and nurture top advocates
Referred Friend Created | Welcome referred friends with a personalized offer
Advocate Reward Earned | Notify advocates the moment they earn a reward
Friend Incentive Earned | Drive first purchase with the referred friend's incentive
Loyalty Reward Earned (Purchase, Signup, Referral, Custom) | Celebrate every earning moment to reinforce engagement
Loyalty Member Tier Changed | Send VIP upgrade and tier-progress campaigns
Advocate Created | Welcome new advocates and remind them to share
Referral Share | Reward sharing behavior and nurture top advocates
Referred Friend Created | Welcome referred friends with a personalized offer
Advocate Reward Earned | Notify advocates the moment they earn a reward
Friend Incentive Earned | Drive first purchase with the referred friend's incentive
Loyalty Reward Earned (Purchase, Signup, Referral, Custom) | Celebrate every earning moment to reinforce engagement
Loyalty Member Tier Changed | Send VIP upgrade and tier-progress campaigns
2. Segment customers using referral and loyalty attributes Friendbuy syncs key customer attributes to Braze in real time, so you can build powerful segments such as "Top Referrers," "Tier 2 and above," or "Members with unredeemed rewards." Synced attributes include referral revenue, number of referred purchases, loyalty tier, and reward currency balances.
3. Reward subscribers for opting in to Braze Use Friendbuy's Braze Subscription earning event to automatically issue loyalty points or rewards when a customer opts into Braze email, SMS, or both, growing your subscriber list and your loyalty program at the same time.
4. Respect subscriber preferences across both platforms The integration includes two-way subscription syncing. Friendbuy can check a friend's Braze unsubscribe status before sending a referral share email and can update Braze when a friend unsubscribes from a Friendbuy email, keeping your compliance and deliverability airtight.
Setup
The integration is available to all Friendbuy customers and can be activated in minutes from the Friendbuy integrations dashboard using your Braze API key and REST endpoint. No engineering work required.
Who it's for
Mid-market and enterprise e-commerce brands using Braze for lifecycle marketing who want to add referral, loyalty, or influencer programs as a high-ROI growth channel, or Friendbuy customers looking to power richer, more personalized journeys through Braze.
Features
Real-Time Referral & Loyalty Events
Stream every meaningful customer action from Friendbuy into Braze in real time, including advocate signups, referral shares, reward earnings, and loyalty tier changes. Use these custom events to trigger personalized lifecycle campaigns the moment they matter.
Advanced Segmentation with Loyalty & Referral Attributes
Sync rich customer attributes such as referral revenue, referred purchase count, loyalty tier, and reward balances directly to Braze profiles. Build powerful segments like "Top Referrers," "VIP Tier Members," or "Customers with Unredeemed Rewards" without writing a single line of code.
Reward Customers for Subscribing to Braze
Grow your Braze email and SMS subscriber lists by issuing loyalty points or rewards when customers opt in. Friendbuy's Braze Subscription earning event supports email-only, SMS-only, or combined opt-ins, with full double opt-in compliance.
Associated Partners
FAQ
Friendbuy is a referral, loyalty, and influencer marketing platform built for high-growth e-commerce brands. We help merchants acquire new customers through word-of-mouth, increase repeat purchases through points-based loyalty programs, and scale creator partnerships with performance-based rewards. Hundreds of leading DTC and omnichannel brands use Friendbuy to drive incremental revenue and lifetime value.
The integration sends real-time custom events and customer attributes from Friendbuy to Braze, including referral signups, share activity, reward earnings, and loyalty tier changes. You can use this data to trigger personalized lifecycle campaigns, build advanced segments, and reward customers for opting into Braze email or SMS. The integration is two-way, so subscription preferences stay in sync across both platforms
Setup typically takes less than 15 minutes. From the Friendbuy dashboard, simply enter your Braze API key and REST endpoint, toggle on the events and attributes you want to sync, and you're live. No engineering work or SDK changes required.
