DailyPlay.ai
Turn passive visitors into active, loyal customers. DailyPlay.ai codelessly creates data-driven, personalized mini games for your brand across any digital touchpoint.
Overview
4X Your Voucher Redemption & 30Day Retention with DailyPlay Branded Payable’s
Codeless generation of mini and micro games that connect to and enrich Braze profiles that are used to encourage revisit, retention, conversion with no up front fees, no developer timelines – just marketers creating and deploying games for as little as US$0.01 Per play
How We Work Together
Leverage Braze data to target game types, business objective, visuals and rewards by segment, demographic or location – create social play, getting users to play together to unlock prizes and rewards – create persistent games and connections for flows such as “Login”, “Abandoned Cart” and objectives such as reducing discount dependency. Limit plays per user per day or by campaign to control budgets.
Link to QR, push and directly in App – easily link to Braze data. AI generated games directly from social media posts – created and deployed in minutes.
Create and deploy as many games as you want – only paying for the usage – Games no longer only for large budget, long play campaigns.
Link to QR, push and directly in App – easily link to Braze data. AI generated games directly from social media posts – created and deployed in minutes.
Create and deploy as many games as you want – only paying for the usage – Games no longer only for large budget, long play campaigns.
Features
Fast and direct integration
Connect your Dailyplay.ai account seamlessly with Braze. Automatically sync user engagement data, gamification scores, and interactive event triggers directly into your Braze dashboard without needing complex middleware or engineering support.
AI-generated daily campaigns
Keep your audience coming back with fresh, AI-curated interactive content. Instantly deploy quizzes, polls, mini-games, and daily challenges directly within your Braze email, in-app messaging, or push campaigns
Dynamic content personalization
Tailor the daily play experience to individual user preferences. Leverage Braze's Liquid and Connected Content to dynamically embed personalized trivia, customized milestones, or targeted rewards based on the user's past behaviors and in-app actions.
Build Habits with persistent connections
DailyPlay's easy to use interface allows for the creation of persistent connections and objective based streams of games - this allows a one time create and connect action, giving you the ability to then change, update, add to and remove games from a stream without needing to update, code or modify your site, application or front end.
Media
FAQ
Setting up games on DailyPlay requires absolutely no coding. In fact, our chat interface can take your marketing objectives and help you build a game from scratch! No expert knowledge required—just check out our quick Braze documentation, and you're ready to launch games your audience will love.
DailyPlay has taken away all the need for planning and developers on the production side - so once your marketing and engagement plan is ready you can launch from there, we recommend experimenting with which games and where to use them - not all people play the same game, so try to target it based on what you know about the user.
There are no set up charges - no need for developers or months of building - you can sign up with DailyPlay, connect to braze and then away you go. You can create as many games as you like, you only pay for what you use.
Its all based on Usage - there are packages for subscriptions for smaller users, but for enterprise it can be as little as US$0.01 per completed play. (with zero set up or launch fee)
Currently the games can detect up to 9 languages automatically meaning the game will show in the native language of the users phone. Any text embedded in images does not get translated.
The games are web based and work on any web connected touch screen, we recommend at least 2GB of Ram, but some devices may require more. The games are kept as light and small as possible to ensure that loading times are as short as possible for the user - but in locations where mobile or wifi internet signals are weak or bandwidth is low, users may experience longer loading times.
Yes - DailyPlay was built to allow marketers the ability to create multiple versions of games instantly. We recommend you A/B+ test and evaluate, update and adjust the games based on the feedback and results of your campaigns.
No engineering support is required for the standard integration. The setup is designed to be "plug-and-play." You simply need to generate a Braze API Key with the correct endpoint permissions (like users.track and users.export) from your Braze dashboard and paste it, along with your Braze REST Endpoint URL, into your Dailyplay.ai settings.
Dailyplay.ai utilizes the Braze REST API to log real-time custom events and update user attributes. When a user interacts with a Dailyplay.ai experience (e.g., completes a quiz, earns points, or hits a daily streak), those actions are instantly passed to Braze as custom events (e.g., dailyplay_quiz_completed). You can use these events to trigger downstream messaging or update user profiles.
Absolutely. Because Dailyplay.ai sends engagement data to Braze as custom events, you can use these events as entry criteria or branching logic within a Braze Canvas. For example, you can trigger a specific email flow when a user hits a 5-day streak, or use a Canvas webhook step to generate a unique Dailyplay.ai game link to send via SMS.
Yes. You can leverage Braze’s Connected Content feature to make API calls to Dailyplay.ai at the time of send. This allows you to pull real-time interactive elements—such as today's trivia question, a user's current leaderboard rank, or dynamic reward milestones—directly into your emails or in-app messages. You can then use Liquid templating to format that data seamlessly into your message copy.
