Covalent Marketing

Name: Covalent Marketing
Author: Covalent Marketing

100% Braze-focused. AI-forward. Where data architecture meets marketing strategy.

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Partner Tier

Gold

Services Offered

Data Intelligence

Managed Services

Strategy and Planning

Implementation

Languages Supported

English

Region

AMER

Industries Served

Restaurants & On-Demand

Travel, Transportation & Hospitality

Retail and Consumer Goods

Media & Entertainment

Financial Services

Government & Non-Profit

Technology

Healthcare & Life Sciences

Braze Certifications & Skills Badges

Developer Certification

Technical Marketing Expert Certification

Marketing Strategy Expert Certification

Practitioner Certification

Marketing Specialist Certification

BrazeAI™ Skills Badge

Customer Engagement Skills Badge

Email Deliverability Skills Badge

Product Expertise

Braze

Useful Links

G2 Reviews

Covalent - Braze Thought Leadership

YouTube - Braze How-To Videos

Year Founded

2007

Chicago, IL

Denver, CO

Overview

Since 2007, our firm has evolved from legacy marketing automation to become a premier, 100% Braze-focused consultancy. As a Triple-Certified Braze Partner, we specialize in architecting the high-performance engagement engines that drive scalable growth for emerging enterprises.

Strategic Braze Services & Architecture
We move beyond basic campaign execution to provide comprehensive lifecycle marketing and MarTech ecosystem optimization:

Design-Led Workflow Architecture: We build lifecycle systems and automation workflows optimized for human usability, ensuring your marketing team can execute with speed and precision.
Data Activation & Infrastructure: We structure your data ecosystem to ensure Braze and AI integration perform at peak capacity, turning raw data into actionable customer insights.
AI-Enabled Customer Journeys: We deploy intelligent automation to deliver personalized, scalable customer experiences that outperform traditional "brute-force" execution.
Enterprise-Grade Agility: Designed for emerging enterprises, we provide senior-level ownership and rigorous strategy without the overhead of traditional large-scale consultancies.

The Braze Specialist Advantage
As a leading Braze-Certified partner in North America, we provide deep platform mastery across the entire customer engagement stack:

100% Platform Dedication: Unlike generalist agencies, our entire focus is on the Braze platform and its surrounding ecosystem.
Cross-Functional Technical Expertise: Our team bridges the gap between Marketing and Engineering, specializing in CDP integrations, SDK and API connectivity, and analytics to ensure your tech stack is intentionally aligned.
Triple-Certified Authority: We are one of the few North American partners certified by Braze across Onboarding, Customer Success, and Services.
Proven Industry Impact: We successfully lead over 60 Braze onboarding projects annually, with specialized expertise in Retail, Financial Services, Media, Entertainment, and Healthcare.

Services

Onboarding and Implementation

Drive sustainable Braze adoption with specialized onboarding and proprietary accelerators. From streamlined packages to support lean teams to large enterprises, we bridge the gap between lifecycle strategy and technical engineering. Our data-first approach offers flexible delivery models ranging from Lead & Advise, Co-Develop, or Full-Service ensuring faster time-to-value. By prioritizing technical validation and team enablement, we build a scalable foundation that maximizes ROI and long-term platform success.

Data and Integration

Our Braze technical services streamline data architecture through Cloud Data Ingestion (CDI) and real-time streaming via Currents (Data Distribution). We specialize in end-to-end SDK deployment for iOS, Android, Web, and OTT plus custom API and webhook integrations. Through technical staff augmentation, we provide the engineering bandwidth to architect reliable pipelines that ensures fast deployment of personalized, data-driven campaigns while optimizing your ecosystem for scalability.

Campaign and Template Development

Accelerate Braze growth with hands-on campaign execution and responsive email templates. We translate strategy into configured journeys and audiences while delivering modular, brand-compliant templates featuring embedded Liquid logic. Designed for marketing teams seeking scale, our services reduce manual build times and ensure consistent rendering. Deploy personalized, high-impact lifecycle campaigns faster with specialized technical execution and scalable infrastructure built specifically for the Braze ecosystem.

Strategy and Optimization

Our Braze Platform Audit evaluates your environment to identify data gaps and performance risks, delivering technical recommendations for long-term scalability. Complementing this, our Lifecycle Strategy & Optimization service refines Canvas workflows and campaign performance to increase conversions. Together, we analyze data flows and journey logic, helping teams eliminate friction and scale personalized engagement through a high-performance Braze ecosystem.

IP Warming and Deliverability

Scale your Braze email volume confidently with our expert IP warming and deliverability services. We provide both hands-on execution and strategic oversight, delivering custom ramp strategies, segmentation, and real-time monitoring for up to your max daily send volume. By stabilizing your infrastructure and mitigating risks, we ensure a predictable path to high-volume performance. Protect your sender reputation and optimize platform health with our specialized deliverability management and technical support.

Partner Success

As a Braze Partner Success certified partner, we provide ongoing customer success services tied to your contract and delivered alongside the Braze success team. Our tiered packages offer flexible support, from strategic advisory to hands-on development. By leveraging our proprietary Braze Amplifier solution, we accelerate technical execution and platform health. We ensure long-term maturity through roadmap alignment and data validation, providing the specialized expertise to optimize your engagement ecosystem at scale.

Managed Services

Our Braze managed services provide consistent support to maintain platform health and momentum for lean teams. By embedding dedicated experts into your workflow, we manage day-to-day campaign development, updates, platform governance, and QA. We scale with your growth, providing the bandwidth needed for complex journeys and high-volume operations. This integrated approach bridges resource gaps and ensures your lifecycle engagement remains accurate, optimized, and aligned with best practices.

Testimonials

What I like best about working with Covalent Marketing is how hands-on they are. We reach out to them on a regular basis with all kinds of requests — from marketing questions to data clarification, ideation support, QA checks on our Braze Canvases and campaign execution, and even helping explain technical nuances to our developers and product team. They’re always responsive and thorough, and our team has come to really enjoy and trust their expertise. Emmett, in particular, has been phenomenal to work with.

Tiffany H.

Director

Covalent was integral to the success of our Martech implementations. Their personal care in making sure our desired objectives were met combined with a highly responsive, skilled team led to the perfect balance of strategic and technical delivery. Their flexibility and patience was never-ending as they remained committed in seeing our projects all the way through even in the midst of our many changes, delays and obstacles. We could not have done it without them!

Will G.

Program Director

They came in incredibly well-prepared and brought a clear structure to the onboarding process. Their documentation was great and made it easy for us to stay aligned internally and keep things moving. On top of that, they were super responsive whenever questions came up and stepped in to help escalate an issue with Braze that was putting our timeline at risk.

Carrie W.

Marketing Manager