Convercus
The modular loyalty & couponing engine trusted by leading retail brands.
Overview
Convercus is a SaaS loyalty and coupon platform that helps brands and retailers grow customer frequency, basket value, and repurchase rates through omnichannel loyalty programs and personalized coupon campaigns. Trusted by leading retail, hospitality, and gastronomy brands, Convercus powers enterprise loyalty programs at scale.
How We Work Together
The Convercus–Braze integration is fully bidirectional. Loyalty events — account changes, logins, coupon activity, membership updates, tier changes, and purchases — stream into Braze in real time as custom attributes, custom events, and purchases, ready to use in Segments, Liquid, and Connected Content. In the other direction, Braze journeys can trigger loyalty actions directly in Convercus: assigning coupons, booking earn/burn points, and syncing email subscription preferences — no engineering tickets required.
Where some loyalty connectors only push data one way, Convercus closes the loop: react to a loyalty event in Braze, take an action in Convercus, and measure the result back in Braze. The integration is fully hosted by Convercus, so there's no infrastructure for customers to install.
With this integration, marketers can:
- Trigger a personalized Canvas when a member moves up a loyalty tier
- Book birthday or milestone bonus points from a Braze journey
- Win back lapsed members with an automatically assigned coupon across email, push, and in-app
- Pull a member's live points balance and active coupons into messages via Connected Content
Features
Omnichannel Loyalty Engine
Run points and tier-based loyalty programs seamlessly across POS, app, and e-commerce. Flexibly configure how points are earned, redeemed, and expire — including product- or location-specific rules — and build status models with as many tiers as your program needs.
Smart, personalized couponing
Create and deliver coupons personalized down to the individual customer or segment, in any format — including check-out coupons, digital receipts, and card linking. Trigger coupons in real time based on events like activation, purchase, or status change, and deliver them via email, in-app, or at the receipt.
White-label app & wallet pass
Launch your own branded customer touchpoint with a white-label app built on the Convercus framework, complete with all core loyalty and couponing functions. Wallet Pass support lets customers store and use digital loyalty cards and coupons anywhere, online or at the POS.
FAQ
Convercus is a SaaS loyalty and coupon platform that helps brands and retailers grow customer frequency, basket value, and repurchase rates through omnichannel loyalty programs and personalized coupon campaigns, seamlessly across POS, app, and e-commerce.
The integration is fully bidirectional. Convercus streams loyalty events — account changes, logins, membership updates, tier changes, coupon activity, and purchases — into Braze in real time as custom attributes, custom events, and purchases. In the other direction, Braze journeys can trigger loyalty actions in Convercus, such as assigning coupons, booking points, or updating email subscription preferences, via webhook.
No. The integration is fully hosted by Convercus. Once the Braze connection is configured in Convercus Selfservice, event streaming starts immediately — there's no additional infrastructure for customers to install.
Yes. Member tier, points balance, purchases, and coupon activity are available in Braze as custom attributes and custom events, ready to use in Segments, Liquid personalization, and Connected Content. For values that need to be exact at send time, such as live points balance, Connected Content can fetch the latest data directly from Convercus.
Your Convercus account manager can provide access to Selfservice, integration credentials, and onboarding support. Existing customers can also review per-program API call statistics and error history directly from the Braze integration card in Selfservice.
