Cloudinary
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at a global scale. More than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, sites and apps to life. Cloudinary’s AI-powered image and video solutions offer a single source of truth for marketers to manage, transform, optimize, and deliver engaging visual content...
Overview
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at a global scale. More than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, sites and apps to life. Cloudinary’s AI-powered image and video solutions offer a single source of truth for marketers to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere.
How We Work Together
Connecting Cloudinary to Braze is quick and effortless and empowers brands to access visual media stored in Cloudinary Assets for use in Braze messaging channels. With Cloudinary’s dynamic URLs, personalized images and videos can be generated in real-time based on user attributes in Braze. Together, Cloudinary and Braze make it easy to craft visually stunning, highly personalized campaigns that tell every product’s story and deliver one-of-a-kind experiences at scale.
Features
Generate Dynamic Offers
User attributes from Braze such as locale, customer tier and more can be passed into Cloudinary URL to generate personalized visuals on the fly. One URL can generate unlimited variations depending on end user's region, language or channel reducing time to market from days to minutes.
Get Personalized Imagery
By combining Cloudinary’s dynamic text overlay module with Liquid tags from Braze, organizations can instantly generate personalized visuals for every customer across emails, in-app messages or banner ads. These assets can incorporate individualized elements—such as customer names, specific offers, or loyalty status—all of which remain fully adaptive to the prevailing context and strategic campaign goals.
Build Omni-channel Campaigns Faster
Cloudinary’s presets and Gen AI transformations capabilities allow for the automated adaptation of both images and videos for any channel. Marketers can seamlessly search for and embed these URLs directly into their existing Braze campaign workflows - accelerating time to market. Furthermore, by adding simple URL parameters asset size and quality can be optimized for any device or network speed to boost performance and core web vitals.
FAQ
- Faster Launches: Launch new campaigns by changing asset metadata instead of rebuilding assets.
- Scale Without Headcount: One template produces thousands of variations. Designers focus on concepts; Cloudinary handles the "grunt work."
- Brand Control: Every visual pulls from approved assets and your design system—keeping you on-brand everywhere.
- Higher Conversion: Personalized visuals drive deeper engagement and lifecycle growth.
Cloudinary dynamically generates media assets using URL-based transformations and variables passed from Braze (such as name, location, preferences, or behavior). This allows each user to receive a uniquely tailored visual experience.
Yes. Cloudinary supports dynamic image and video transformations, including crop, resize, text/image overlays, effects and more.
No—Cloudinary automatically optimizes assets for size, format, and device, and delivers them via a global CDN. This ensures fast load times and a smooth user experience.
Instead of designing multiple asset variations manually, teams can create a single template and let Cloudinary dynamically generate variations in real time based on Braze data.
You can get detailed setup instructions and integration methods from the documentation guide https://www.braze.com/docs/partners/message_personalization/dynamic_content/visual_and_interactive_content/cloudinary
