Bynder
Brand management and digital asset management software.
Overview
Bynder is a digital asset management (DAM) platform that gives teams one central, governed place to store, find, approve, and distribute their brand's content across every channel.
How We Work Together
Bynder serves as the source of truth for approved creative that Braze uses to power cross-channel campaigns. Assets are referenced via Bynder's CDN URLs or pulled through its APIs, so email, push, and in-app messages always render the current, on-brand version without marketers having to re-upload files.
Features
AI-powered discovery
Natural-language prompts, search by image, similarity search, and auto-tagging surface the right asset in seconds instead of minutes.
One brand-approved source of truth
An AI-powered central library with taxonomy, custom metadata, version control, and granular permissions, so every team pulls only current, approved assets.
Automated activation everywhere
On-the-fly asset transformation via CDN URLs plus 150+ integrations and open APIs push assets straight into CMS, e-commerce, creative, and martech channels.
Media
Associated Partners
FAQ
A cloud-based digital asset management platform where brands store, organize, approve, and distribute their content from one central place.
Marketing, creative, brand, and product teams — plus external partners, agencies, and resellers who need access to approved assets.
Images, video, audio, documents, InDesign files, 3D, and more, with automatic previews, transcoding, and on-the-fly format/size conversion.
Yes, 150+ prebuilt connectors (CMS, PIM, e-commerce, creative tools, martech) plus open REST APIs and a CDN for custom setups.
Metadata-driven search, version control, permissions, usage rights, and analytics, so you can find the right asset, prove it's approved, and see how it performs.
Typically weeks rather than months, depending on how much legacy content needs migrating and taxonomy work upfront.
