# Bynder
> Brand management and digital asset management software.

Canonical page: https://marketplace.braze.com/partners/bynder
Marketplace: Braze
Last updated: 2026-08-26
Logo: https://assets.partnerfleet.app/35585jc5rgpkexqturqlqfznb07o

## At a glance
- Partner Tier: Silver
- Category: Message Personalization
- Sub-category: CMS/DAM
- Languages Supported: Dutch, English, French, German
- Region: Global
- Website: [bynder.com](https://bynder.com)

## Overview
Bynder is a digital asset management (DAM) platform that gives teams one central, governed place to store, find, approve, and distribute their brand's content across every channel.

## How We Work Together
Bynder serves as the source of truth for approved creative that Braze uses to power cross-channel campaigns. Assets are referenced via Bynder's CDN URLs or pulled through its APIs, so email, push, and in-app messages always render the current, on-brand version without marketers having to re-upload files.

## Features
- **AI-powered discovery** — Natural-language prompts, search by image, similarity search, and auto-tagging surface the right asset in seconds instead of minutes.
- **One brand-approved source of truth** — An AI-powered central library with taxonomy, custom metadata, version control, and granular permissions, so every team pulls only current, approved assets.
- **Automated activation everywhere** — On-the-fly asset transformation via CDN URLs plus 150+ integrations and open APIs push assets straight into CMS, e-commerce, creative, and martech channels.

## Integration Diagrams
The Bynder and Braze integration uses Bynder's Universal Compact View (UCV) Google Chrome extension to give marketers direct access to their Bynder digital asset management (DAM) library from inside Braze. After installing the extension and connecting it to their Bynder portal, users can open the Universal Compact View as an overlay on any browser tab, including the Braze campaign editor- to search, filter, and select an approved asset, then use the **Add Asset** button to copy its public URL straight to their clipboard. That URL can be pasted directly into a Braze Email, Content Block, In-App Message, or Canvas step. Because Bynder automatically invalidates and refreshes its CDN cache whenever a new version of an asset is uploaded, any live Braze message referencing that link reflects the update without the campaign itself needing to be edited. The result is a faster, single-source-of-truth workflow: marketers stay in Braze while pulling brand-approved, rights-cleared creative straight from Bynder, rather than manually shuttling files or links between two separate tools.

## Media
- [What is digital asset management? How Bynder’s AI-powered DAM platform works. (video)](https://youtu.be/NtR9K6YMhIw?si=LHx_VcqBuV0n106H)
- [Bynder AI Agents: Realize the limitless potential of your content (video)](https://youtu.be/N39nR4KYZQY?si=nshuoVOWH2VrDjOS)

## Associated Partners
- [Figma](https://marketplace.braze.com/partners/figma) — A design platform for teams who build products together. · Logo: https://assets.partnerfleet.app/cr91cfqt82biawrnkce8iigms2rj
- [EPAM Systems, Inc.](https://marketplace.braze.com/partners/epam-systems-inc) — EPAM Systems Inc. (EPAM) is a leading digital transformation services and product engineering company. Since 1993, we have used our software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, as well as a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technol... · Logo: https://assets.partnerfleet.app/xzaw0cu1yloi9go13pmwm32nsdyb
- [Stensul](https://marketplace.braze.com/partners/stensul) — Stensul empowers email marketers to easily create mobile-responsive emails across channels, at scale. · Logo: https://assets.partnerfleet.app/c5bxx0n7ojlthuqhkw9mdtpriwzb
- [Slalom](https://marketplace.braze.com/partners/slalom) — Slalom is a modern consulting firm focused on strategy, technology, and business transformation. In over 30 markets across the US, UK, and Canada, Slalom's teams have autonomy to move fast and do what's right. They're backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers. · Logo: https://assets.partnerfleet.app/esq1h8g32s30hx918opfocbc39zv

## FAQ
### What is Bynder?
A cloud-based digital asset management platform where brands store, organize, approve, and distribute their content from one central place.

### Who uses it?
Marketing, creative, brand, and product teams — plus external partners, agencies, and resellers who need access to approved assets.

### What file types does it handle?
Images, video, audio, documents, InDesign files, 3D, and more, with automatic previews, transcoding, and on-the-fly format/size conversion.

### Does it integrate with our existing stack?
Yes, 150+ prebuilt connectors (CMS, PIM, e-commerce, creative tools, martech) plus open REST APIs and a CDN for custom setups.

### How is it different from a shared drive or folder system?
Metadata-driven search, version control, permissions, usage rights, and analytics, so you can find the right asset, prove it's approved, and see how it performs.

### How long does implementation take?
Typically weeks rather than months, depending on how much legacy content needs migrating and taxonomy work upfront.