# Blings
> Blings.io provides the world’s first MP5 interactive video format, turning standard customer touch points into personalized, clickable, and data-driven experiences. Unlike static MP4s, MP5s are built on HTML, making them lightweight, dynamic, and CRM-integrated, enabling real-time personalization across engagement across channels.

Canonical page: https://marketplace.braze.com/partners/blings
Marketplace: Braze
Last updated: 2026-05-01
Logo: https://assets.partnerfleet.app/9g5oijim1bdone03l51pp6h31jfl

## At a glance
- Category: Message Personalization
- Languages Supported: English
- Region: Global
- Website: [www.blings.io](https://www.blings.io)

## Call to actions
- [Visit Partner Website](https://www.blings.io)

## Overview
Blings.io provides the world’s first MP5 interactive video format, turning standard customer touch points into personalized, clickable, and data-driven experiences. Unlike static MP4s, MP5s are built on HTML, making them lightweight, dynamic, and CRM-integrated, enabling real-time personalization across engagement across channels.

## How We Work Together
Blings videos are embedded into Braze-powered campaigns via HTML snippets, just like an image or GIF. • MP5 personalization pulls Braze user attributes, custom events, and segments directly into the video (e.g., name, loyalty tier, purchase history).