# Amplitude
> Amplitude is the leading product analytics and AI platform. Pair it with Braze to build smarter audiences, personalize at scale, and measure the full impact of every campaign on retention and revenue.

Canonical page: https://marketplace.braze.com/partners/amplitude
Marketplace: Braze
Last updated: 2026-05-20
Logo: https://assets.partnerfleet.app/07pashqrd7frzbz0m2sndyuiccic

## At a glance
- Partner Tier: Gold
- Category: Data & Analytics
- Sub-category: CDP
- Languages Supported: English, French, German, Japanese, Korean, Portuguese, Spanish
- Region: AMER
- Website: [amplitude.com](https://amplitude.com/)

## Call to actions
- [Visit Partner Website](https://amplitude.com/)

## Overview
Amplitude helps growth and lifecycle teams understand exactly how users behave — across every feature, funnel, and touchpoint. With Amplitude, you move beyond campaign metrics to see what's actually driving retention, conversion, and long-term value. Built for teams who want to act on data, not just report it.

## How We Work Together
Amplitude and Braze form a closed loop between insight and action. Use Amplitude's behavioral analytics and AI to identify high-value segments, predict user intent, and understand what's working — then sync those cohorts directly to Braze for targeted, personalized messaging. Pull Braze campaign engagement back into Amplitude via Currents to measure true downstream impact on product outcomes and revenue.

## Features
- **Behavioral Cohort Sync ** — Build precise user segments in Amplitude based on in-product behavior and sync them directly to Braze for personalized, targeted campaigns — no engineering required.
- **AI-Powered Predictions & Targeting ** — Use Amplitude's AI to predict which users are likely to convert, churn, or expand — then push those predicted cohorts to Braze to trigger proactive, high-precision lifecycle messages before the moment passes.
- **Autonomous Campaign Optimization with AI Agents ** — Amplitude's AI agents continuously analyze campaign performance and user behavior, surfacing recommendations — or taking action — to refine Braze audience targeting and messaging strategies in real time.

## Integration Diagrams
Amplitude feeds Braze the behavioral intelligence it needs to target, personalize, and trigger the right message — then sends engagement data back so you can measure what actually moved the needle.

- Cohorts  — Push to Partner — Segments or Audiences 
- User Properties or Computed Traits  — Push to Partner — Custom Attributes 
- Events  — Push to Partner — Custom Events 
- Campaign Engagement Data  — Pull from Partner — Currents Events 

## Media
- ![Amplitude](https://assets.partnerfleet.app/djtdv9i8u60pw75pa2f9kvguwka4)

## Associated Partners
- [Merkle](https://marketplace.braze.com/partners/merkle) — Braze and Merkle collaborate to drive digital messaging innovation. Merkle brings experience in data, identity, creative, and loyalty, resulting in a strategic cross-channel approach delivered with excellence. · Logo: https://assets.partnerfleet.app/3hdd8kbtwxpocc552wfoymftmxpt
- [Twilio](https://marketplace.braze.com/partners/twilio) — Twilio is a communications platform that powers elevated communication experiences by embedding messaging, voice, and video directly into your apps. Read more about the partner here · Logo: https://assets.partnerfleet.app/shf3ab1suk4j22rhrbu1ybwd5k8v
- [Converteo](https://marketplace.braze.com/partners/converteo) — Le cabinet de conseil 100% data-driven · Logo: https://assets.partnerfleet.app/x6yx8n8aih43q8on3zjov1kprgxc

## FAQ
### How does Amplitude complement Braze?
Braze powers the *when* and *how* of messaging — Amplitude answers the *why*. Amplitude's product analytics and behavioral cohorts help teams identify which users to target, which journeys drive conversion, and which campaigns are actually moving retention metrics. Together, teams get a closed loop: Amplitude surfaces the insight, Braze activates it.

### How does the Amplitude + Braze integration work? 
Amplitude syncs behavioral cohorts directly to Braze for targeting and personalization. Event data can also flow bidirectionally — Braze campaign engagement (opens, clicks, conversions) feeds back into Amplitude for downstream funnel and retention analysis.

### What kinds of teams benefit most from using Amplitude with Braze? 
Growth, lifecycle, and product marketing teams that want to go beyond open/click rates. If you're trying to tie messaging performance to downstream product outcomes — activation, feature adoption, LTV — Amplitude gives Braze teams the analytical layer to make that connection.